Some days ago, Google announced a major improvement for Google Search Console: a simple data export to BigQuery. To be honest, I haven’t tried it yet but no matter what, it is good news. This means several things: I’ve been using SQL for almost 3 years now, and the objective of this post is to […]

For quite some time, the SEO industry has been arguing over what is commonly referred to as zero-volume keywords. You can read these two articles (one and two) and make up your mind on this topic. I actually have countless examples where writing on zero-volume topics yielded remarkable results, as the one shown below. There […]

If you’re making a living as a SEO consultant, I’m sure you’ve heard of JavaScript SEO, a part of technical SEO that allows Javascript-powered websites to be easy for search engines to crawl, render and index. If that is not the case, have a look at this outstanding guide by the Onely’s team. As a […]

In March 2020, during the pandemic, I created two websites that are currently getting around 40,000 users per month through search engines. These projects were launched in a couple of hours, despite having thousands of pages. They indeed leverage what is called programmatic SEO, a smart way to scale your traffic. In this article, I’ll […]

Google Search Console is undoubtedly one of the most useful tools we have at our disposal to improve our performances. From the coverage report to the search result performances, the data at our disposal is wonderful. If you’re not using it, you’re seriously missing out. That being said, the data provided are often incomplete or […]

Regular expressions – commonly referred to as RegEx – are a series of characters that are interpreted to identify patterns. They are supported by almost all programming languages and tools, such as Google Search Console or Screaming Frog, to name just a few. Sadly, RegEx can be intimidating and are seen as a tool that […]

If you’ve been working in SEO for some times already, you must be familiar with web migrations. They often come with their doses of fun and unexpected complications, but they are part of what we do for a living.  If handled poorly, a web migration can have a tremendous effect on online visibility and traffic. […]

If you are using Google Chrome, installing extensions is often a good way to improve your workflow and work more efficiently. To name just one, I really love the Robots exclusion checker which enables you to visually check if a page is indexable when you browse a website. Before using it, checking the canonical tag, […]

If you work as an SEO consultant, one of your missions is to understand how the market evolves in order to adapt your strategy. Why? Because it is easier to get results if we get there first and we must always adapt to the changing behavior of our customers. There are several tools to help […]

If you have been paying attention to the SERP landscape during the last years, you may have observed that a number of successful domains were operating under a subdomain or subfolder of another brand. This is true for a lot of industries but the one that has been impacted the most is the coupon industry. […]

When you create a content, you often try to find the most searched keyword(s) you need to optimize your content for. Let’s imagine a second that your run a blog around ties and you create a tutorial on how to tie a tie correctly. If you do a keyword research, the main keyword is obvious […]

Amazon is the biggest E-commerce website on earth. But when it comes to its visibility on Google, how big is it? Some weeks ago, Amazon decided to slash its affiliate rates. It surely wasn’t the best timing for a lot of small companies or individuals earning a living with these websites, but it is not one […]

A migration is maybe one of the hardest projects we have to carry out as SEO professionals. Why? Because you must pay attention to a lot of details and if you forget something, you can end up killing a business if it relies a lot on search engine traffic. Actually, migrations that went bad are one […]

Domain reselling is a widely used technique by the SEO community to benefit from the historical results of a domain and rank faster than starting from scratch. Today, I want to walk you through one example, maybe the most interesting one I have ever came into. It is fascinating because it involves a politician’s website […]

One of the reasons a company may start to look for a SEO agency or freelance is because they messed up a migration and they need to solve it as soon as possible. When I was working @SEOCOM, one of the biggest client I have ever worked with actually landed after a castrophic migration that was […]

The CTR Yield Curve is not a new concept, but it became more important with the load of modules that Google released within its SERPs during the last years. It is often an overlooked factor during the keyword research process for existing categories and is, in my opinion, critical to really assess the traffic you can […]

Whether you’re just starting out with your online business or you decided to revamp your SEO strategy from scratch to be more visible to your potential customers, analyzing your competitors is essential. It’s a rather efficient way to understand what the others are doing better than yourself and if they already implemented a part of […]

This year, Black Friday will take place on November, 27th and I would like to explain why you must start to work on it now to outrank your competitors in November. As most of you are aware, this is one of the most important dates of the year, especially for E-commerce websites. Sales are higher […]